Agency: Evil Donkey

    01. Intro

    LightPlace is an innovative CMS startup with a bold vision: to revolutionise the way content and functionality converge, offering an exceptionally swift, lightweight, and adaptable platform.

    Our mission is to empower businesses and creators with the tools they need to effortlessly manage and optimize their online presence, all while providing an efficient and responsive platform that adapts to the ever-evolving digital landscape.

    02. The icon idea

    L and P lockup

    Lightning speed


    03. The Logo


    04. Logo Rules

    • Exclusion Zone
    • Incorrect Usage

    To maintain logo clarity, a 25% height exclusion zone is required. This area must remain free from other graphics, including illustrations and text. When positioning the logo on an image backdrop, ensure it stands out with adequate contrast throughout the entire exclusion zone. Minimum sizes are in place to guarantee legibility and recognition at all times.

    05. Colours

    cmyb - C0 MC2 Y74 K7
    rgb - R238 G233 B61
    cmyb - C35 MC29 Y0 K66
    rgb - R56 G61 B86
    cmyb - C21 MC15 Y0 K80
    rgb - R41 G44 B52

    06. Apparel

    • T-shirt
    • Cap

    Wearing team apparel at events is more than just a uniform; it’s a visual representation of unity and a powerful statement of our brand’s identity. When we look like a team, we project a sense of cohesion and professionalism that leaves a lasting impression.