Global Goals Brand Guidelines

Our logo is a visual representation of ‘The Global Goals,’ worn by world leaders and instantly recognisable across the globe. It features all 17 Global Goals, each colour representing a distinct facet of our mission towards a better world. Our logo is the embodiment of our values, mission, and vision. This section provides clear guidelines for the proper use of our logo, ensuring it retains its impact and integrity across all our communications.

Our colour palette is a vibrant reflection our mission to create a better and more sustainable world. Each colour in our palette represents one of the 17 global goals. Consistent use of these colours is essential for reinforcing our brand identity and ensuring that our communications align with our core values. This section outlines the approved colour codes for each colour.

Font choice is critical in our branding, and we’ve selected Oswald and Roboto for their modernity and readability. Consistent use of these fonts is key to maintaining our brand’s cohesive appearance. Both fonts are free to download, ensuring easy access and brand alignment.

Our goal icons are vital visual symbols for each of the 17 Global Goals, embodying our sustainable and equitable mission. These carefully designed icons convey our objectives clearly and powerfully to a global audience. Consistent and accurate use of these icons is crucial, as they are key to our visual identity and represent our values.